Online Marketing

Different Types of Online Marketing : If you want to be successful with online marketing, there are many types of marketing that are important to understand. Each type of marketing requires specific knowledge and understanding to ensure that it is effective.

Here is an overview of the different types of online marketing that you need to know about.

1. Search Engine Optimization

Often abbreviated as SEO, this type of marketing includes two types of SEO. First, there is on-page SEO which involves optimizing every page of your website, social media profiles, blog sites and so on with the right terms, navigation, keywords, headlines and so on.

The other type is off-page SEO, which takes care of the same things off-page that you control. For example, guest blogging, forum comments and anything else over the board you can do to get authoritative links back to your website and other online real estate is important for SEO.

2. Pay Per Click Marketing

This is really an advertising concept but for this purpose we include it here. Often abbreviated as PPC, it consists of any ad you buy that charges you for every click a potential customer makes on that ad. Ads take prospects to your sales page, or landing page.

3. Email Marketing

One of the most profitable of all types of online marketing, email marketing is done using email marketing software such as, or This software helps you follow the law when it comes to email marketing.

4. Social Media Marketing

Any marketing done on social media networks that brings members, likes and connections to your product funnel is social media marketing. Social media marketing works best when you are committed to engaging with your audience.

Community Marketing and Relationship Building

Thanks to forums, message boards, social media groups and more, you can now build entire online communities that allow you to get closer to them and build relationships with them. Relationships are very important in online marketing.

Location Marketing

Today, you should also consider marketing in your local locations, but you don’t even have to book flights to market in multiple locations using the right search terms and focused content. If your audience is in a certain place, you can focus all of your marketing online and offline to that location.

Affiliate Marketing

This is an effective way to get lots of fans to do a lot of marketing for you. An affiliate signs up to use your tools to market your products and/or services to their audience, and for each completed sale, they earn a percentage. You will need affiliate software for this such as or

Content Marketing

This type of marketing consists of all forms of content like videos, blogs, white papers, articles, eBooks, eCourses, email series. Anything that consists of content in all its forms is content marketing.