Different Types of Online Marketing : If you want to be successful with online marketing, there are many types of marketing that are important to understand. Each type of marketing requires specific knowledge and understanding to ensure that it is effective.
Here is an overview of the different types of online marketing that you need to know about.
1. Search Engine Optimization
Often abbreviated as SEO, this type of marketing includes two types of SEO. First, there is on-page SEO which involves optimizing every page of your website, social media profiles, blog sites and so on with the right terms, navigation, keywords, headlines and so on.
The other type is off-page SEO, which takes care of the same things off-page that you control. For example, guest blogging, forum comments and anything else over the board you can do to get authoritative links back to your website and other online real estate is important for SEO.
2. Pay Per Click Marketing
This is really an advertising concept but for this purpose we include it here. Often abbreviated as PPC, it consists of any ad you buy that charges you for every click a potential customer makes on that ad. Ads take prospects to your sales page, or landing page.
3. Email Marketing
One of the most profitable of all types of online marketing, email marketing is done using email marketing software such as AWeber.com, or MailChimp.com. This software helps you follow the law when it comes to email marketing.
4. Social Media Marketing
Any marketing done on social media networks that brings members, likes and connections to your product funnel is social media marketing. Social media marketing works best when you are committed to engaging with your audience.
Community Marketing and Relationship Building
Thanks to forums, message boards, social media … Read more
How Do I Find My Google Ads?
Understand Google ads and why you might not find your ad where you expect it
Oh, I see. You’ve invested money in Google ads (smart move!). And you see other people’s Google ads every time you browse the internet.
So why don’t you ever see your own ad?
This is a question we ask our clients all the time. And there is a simple answer.
But first, to put you at ease: don’t worry. There’s nothing wrong if your Google ads don’t show your own personal search results.
In fact, this is what you often expect.
We’ll cover Google advertising and SEM (search engine marketing) in more detail below.
But first, we asked our permanent advertising expert, Daniel Simmons, to solve this question once and for all – why can’t you see your own Google Ads?
Understanding Google Ads (and why you shouldn’t see your own ads)
Google ads can be used to create brand awareness, but are often best used to sell or promote a product or service, generate website traffic, or get email list signups. When used this way, they offer an easy-to-measure ROI, so you can understand how your advertising money is working for you.
Ultimately, budget plays a big factor in whether or not you will see your own ad. But first, let’s explore the two types of Google Ads – search ads and display ads – because the type of ad you use can be a determining factor in whether and when you’ll see it in person.
As the name suggests, Search Ads are ads that appear when someone performs a Google search. Say you’re a plumber in Kelowna. If someone searches for ‘plumber in Kelowna’ on Google, then your ad may appear in their search … Read more