While invention is concerned with the creation of good ideas, innovation involves the creation of ideas and their transformation into economically viable market-focused products and services. Rapid Innovation is the art of delivering new products and services in less time, at lower costs, and with fewer ‘post-implementation’ problems.
Rapid Innovation combines three main concepts;
· Understand what’s going on in the market, what customers really want (and not just what you think they need) and understand the competition.
· Application of the concept of ‘Concurrent Design’ to remove barriers between teams and avoid sequential development.
· Use of Rapid Prototyping tools that can quickly prototype products, or simulate new services to help address issues and issues.
Innovation is about doing things differently and therefore fundamentally different from improvement which has to do with doing the same thing ‘better’. This paper explores how organizations can successfully and rapidly introduce viable new products and services.
Top Five Anchor Innovations
The ability of an organization to successfully innovate can have many benefits. This includes cost efficiency, market leadership, brand development and more. However, there are anchors that slow down an organization’s ability to innovate effectively. These anchors can result in lost market share, excessive development costs, unforeseen operational problems, or damage to the organization’s brand. The five most important innovation anchors are described below.
Innovation Anchor 1: Failing to understand the market
It’s easy to come up with a hundred ideas before breakfast but……
· Only one idea in a hundred will produce a viable product or service.
· Only one in a hundred products and services worth developing will become a market leader.
Therefore a process is needed to sort out viable ideas from those that are not. Eligible products and services are products and services that meet … Read more
How Do I Find My Google Ads?
Understand Google ads and why you might not find your ad where you expect it
Oh, I see. You’ve invested money in Google ads (smart move!). And you see other people’s Google ads every time you browse the internet.
So why don’t you ever see your own ad?
This is a question we ask our clients all the time. And there is a simple answer.
But first, to put you at ease: don’t worry. There’s nothing wrong if your Google ads don’t show your own personal search results.
In fact, this is what you often expect.
We’ll cover Google advertising and SEM (search engine marketing) in more detail below.
But first, we asked our permanent advertising expert, Daniel Simmons, to solve this question once and for all – why can’t you see your own Google Ads?
Understanding Google Ads (and why you shouldn’t see your own ads)
Google ads can be used to create brand awareness, but are often best used to sell or promote a product or service, generate website traffic, or get email list signups. When used this way, they offer an easy-to-measure ROI, so you can understand how your advertising money is working for you.
Ultimately, budget plays a big factor in whether or not you will see your own ad. But first, let’s explore the two types of Google Ads – search ads and display ads – because the type of ad you use can be a determining factor in whether and when you’ll see it in person.
As the name suggests, Search Ads are ads that appear when someone performs a Google search. Say you’re a plumber in Kelowna. If someone searches for ‘plumber in Kelowna’ on Google, then your ad may appear in their search … Read more