What is the Future of Business in the 2050s
Future predictions are often very inaccurate.
For example, Back To The Future promised us a hoverboard, while almost everyone who saw Blade Runner couldn’t wait to get their hands on their flying car. Unfortunately, both are not yet publicly available, which is a shame.
Gazing into the future and speculating how the world would look then, is no easy task – too many variables involved. New technologies invisible to anyone can be pulled from cyberspace, while existing fields that have substantial growth potential, may fail to develop as expected. A good example is 3D movies; Time and again they are touted as the future of the film industry because production companies think consumers will take the opportunity to be more immersed in the world that films create.
While this is true to some extent, the popularity of 3D movies is currently declining quite significantly – as it was several times before. Instead, consumers seem much more interested in increasing the resolution they can use to watch their 2D content, as evidenced by the rapid increase in 4K and UHD televisions over the last few years.
Personally, I always enjoy looking at current trends and ideas, and considering how they might evolve over time, so that I can form a mental picture of what the future will look like if things continue on their current path.
Applying this approach to the workplace is quite simple to do, as recently there have been many new ideas and perspectives on how the world of work should evolve over the coming decades, proposed by politicians, academics, think tanks, and business leaders, among others. .
Taking these new ideas into account, and taking into account the changes that have occurred in the workplace over the past … Read more
How Do I Find My Google Ads?
Understand Google ads and why you might not find your ad where you expect it
Oh, I see. You’ve invested money in Google ads (smart move!). And you see other people’s Google ads every time you browse the internet.
So why don’t you ever see your own ad?
This is a question we ask our clients all the time. And there is a simple answer.
But first, to put you at ease: don’t worry. There’s nothing wrong if your Google ads don’t show your own personal search results.
In fact, this is what you often expect.
We’ll cover Google advertising and SEM (search engine marketing) in more detail below.
But first, we asked our permanent advertising expert, Daniel Simmons, to solve this question once and for all – why can’t you see your own Google Ads?
Understanding Google Ads (and why you shouldn’t see your own ads)
Google ads can be used to create brand awareness, but are often best used to sell or promote a product or service, generate website traffic, or get email list signups. When used this way, they offer an easy-to-measure ROI, so you can understand how your advertising money is working for you.
Ultimately, budget plays a big factor in whether or not you will see your own ad. But first, let’s explore the two types of Google Ads – search ads and display ads – because the type of ad you use can be a determining factor in whether and when you’ll see it in person.
As the name suggests, Search Ads are ads that appear when someone performs a Google search. Say you’re a plumber in Kelowna. If someone searches for ‘plumber in Kelowna’ on Google, then your ad may appear in their search … Read more