Consulting

Ethics of Reality or Illusion in the Consulting Industry

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Ethics of Reality or Illusion in the Consulting Industry : In the years following the 2008 recession, business regained momentum, and the economy began to thrive again. After the most devastating financial earthquake in 80 years, society continues to feel the tremors. Is this a sign of evolution and growth? Or is it a warning of a more devastating phenomenon on the horizon? Unemployment fell and the majority of economists were optimistic about the future.

Organizations are growing globally, and leaders are trying to link their name to their company’s success. But is this enough? Are success and well-being the only measure of success? Do organizational leaders decide for the well-being of their company, or do they follow their own narrow ambitions?

The pursuit of self-interest is the originator of a capitalist economy, but it does not justify actions that harm organizations, the people they serve, or society as a whole. So the “do no harm” business ethics debate continues, spreading and infecting the “trusted counsel” of the consulting industry.

Consultants Should Do No Harm

In management consulting, executives and consultants are primarily responsible for creating value and safeguarding the interests of their clients, but they must also protect society by pursuing their goals in an ethical manner. Of course, they focus on their clients’ businesses generating good returns, shareholder equity, and sustainable growth, but it’s also their responsibility to align their clients’ interests with the common good.

They have an obligation to recognize that there are many stakeholders, customers, employees, communities and the environment, not just shareholders and management. They must act with the highest integrity, and serve the greater good, with an increased sense of shared responsibility.

It is important to recognize that their actions have profound consequences for everyone, inside and outside the organization, now and in … Read more

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Marketing

How Do I Find My Google Ads

How Do I Find My Google Ads?

Understand Google ads and why you might not find your ad where you expect it

Oh, I see. You’ve invested money in Google ads (smart move!). And you see other people’s Google ads every time you browse the internet.

So why don’t you ever see your own ad?

This is a question we ask our clients all the time. And there is a simple answer.

But first, to put you at ease: don’t worry. There’s nothing wrong if your Google ads don’t show your own personal search results.

In fact, this is what you often expect.

We’ll cover Google advertising and SEM (search engine marketing) in more detail below.

But first, we asked our permanent advertising expert, Daniel Simmons, to solve this question once and for all – why can’t you see your own Google Ads?

Understanding Google Ads (and why you shouldn’t see your own ads)
Google ads can be used to create brand awareness, but are often best used to sell or promote a product or service, generate website traffic, or get email list signups. When used this way, they offer an easy-to-measure ROI, so you can understand how your advertising money is working for you.

Ultimately, budget plays a big factor in whether or not you will see your own ad. But first, let’s explore the two types of Google Ads – search ads and display ads – because the type of ad you use can be a determining factor in whether and when you’ll see it in person.

Search Ads
As the name suggests, Search Ads are ads that appear when someone performs a Google search. Say you’re a plumber in Kelowna. If someone searches for ‘plumber in Kelowna’ on Google, then your ad may appear in their search … Read more

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