The Secret to Building Your Business and Reputation As An Expert : Professionals generally agree that there is no technique for building your business that is more effective than branding yourself as an expert and your business as the most extensive source of information for the product line you work with.
With the new technologies that the publishing industry has developed, you can now strengthen your reputation as an expert by writing books, not just articles, about your industry and products. With this new development, you can do it with very little or no formal training. You need nothing more than the ability to take the same words you use when you talk about this subject and write them down on paper.
Let’s first take a look at the progress in article distribution. Internet-based article aggregators and distributors are the most exciting new outlet for wide distribution of the articles you write. Just as you chose to read this article because it fits your particular interest, hundreds of thousands of uninformed people around the world are seeking knowledge on various topics offered by distributors such as ezinearticles.com. Your single article can be seen by more than one million viewers.
Like an editor running a copy desk in a distributor’s office, a print trade journal editor in your specialty doesn’t search for literature. Their concern is information that will help others in your field perform as well as you do. Much like web-based article distributors, simple direct writing, similar to how you would describe a subject in a conversation, is what these magazines are looking for.
The Secret to Making Strong Articles
First and foremost, be specific. Editors and readers of the article need not be told that PVC pipes have affected sales of copper pipes. They already know that. They … Read more
Ethics of Reality or Illusion in the Consulting Industry : In the years following the 2008 recession, business regained momentum, and the economy began to thrive again. After the most devastating financial earthquake in 80 years, society continues to feel the tremors. Is this a sign of evolution and growth? Or is it a warning of a more devastating phenomenon on the horizon? Unemployment fell and the majority of economists were optimistic about the future.
Organizations are growing globally, and leaders are trying to link their name to their company’s success. But is this enough? Are success and well-being the only measure of success? Do organizational leaders decide for the well-being of their company, or do they follow their own narrow ambitions?
The pursuit of self-interest is the originator of a capitalist economy, but it does not justify actions that harm organizations, the people they serve, or society as a whole. So the “do no harm” business ethics debate continues, spreading and infecting the “trusted counsel” of the consulting industry.
Consultants Should Do No Harm
In management consulting, executives and consultants are primarily responsible for creating value and safeguarding the interests of their clients, but they must also protect society by pursuing their goals in an ethical manner. Of course, they focus on their clients’ businesses generating good returns, shareholder equity, and sustainable growth, but it’s also their responsibility to align their clients’ interests with the common good.
They have an obligation to recognize that there are many stakeholders, customers, employees, communities and the environment, not just shareholders and management. They must act with the highest integrity, and serve the greater good, with an increased sense of shared responsibility.
It is important to recognize that their actions have profound consequences for everyone, inside and outside the organization, now and in … Read more
While invention is concerned with the creation of good ideas, innovation involves the creation of ideas and their transformation into economically viable market-focused products and services. Rapid Innovation is the art of delivering new products and services in less time, at lower costs, and with fewer ‘post-implementation’ problems.
Rapid Innovation combines three main concepts;
· Understand what’s going on in the market, what customers really want (and not just what you think they need) and understand the competition.
· Application of the concept of ‘Concurrent Design’ to remove barriers between teams and avoid sequential development.
· Use of Rapid Prototyping tools that can quickly prototype products, or simulate new services to help address issues and issues.
Innovation is about doing things differently and therefore fundamentally different from improvement which has to do with doing the same thing ‘better’. This paper explores how organizations can successfully and rapidly introduce viable new products and services.
Top Five Anchor Innovations
The ability of an organization to successfully innovate can have many benefits. This includes cost efficiency, market leadership, brand development and more. However, there are anchors that slow down an organization’s ability to innovate effectively. These anchors can result in lost market share, excessive development costs, unforeseen operational problems, or damage to the organization’s brand. The five most important innovation anchors are described below.
Innovation Anchor 1: Failing to understand the market
It’s easy to come up with a hundred ideas before breakfast but……
· Only one idea in a hundred will produce a viable product or service.
· Only one in a hundred products and services worth developing will become a market leader.
Therefore a process is needed to sort out viable ideas from those that are not. Eligible products and services are products and services that meet … Read more
Different Types of Online Marketing : If you want to be successful with online marketing, there are many types of marketing that are important to understand. Each type of marketing requires specific knowledge and understanding to ensure that it is effective.
Here is an overview of the different types of online marketing that you need to know about.
1. Search Engine Optimization
Often abbreviated as SEO, this type of marketing includes two types of SEO. First, there is on-page SEO which involves optimizing every page of your website, social media profiles, blog sites and so on with the right terms, navigation, keywords, headlines and so on.
The other type is off-page SEO, which takes care of the same things off-page that you control. For example, guest blogging, forum comments and anything else over the board you can do to get authoritative links back to your website and other online real estate is important for SEO.
2. Pay Per Click Marketing
This is really an advertising concept but for this purpose we include it here. Often abbreviated as PPC, it consists of any ad you buy that charges you for every click a potential customer makes on that ad. Ads take prospects to your sales page, or landing page.
3. Email Marketing
One of the most profitable of all types of online marketing, email marketing is done using email marketing software such as AWeber.com, or MailChimp.com. This software helps you follow the law when it comes to email marketing.
4. Social Media Marketing
Any marketing done on social media networks that brings members, likes and connections to your product funnel is social media marketing. Social media marketing works best when you are committed to engaging with your audience.
Community Marketing and Relationship Building
Thanks to forums, message boards, social media … Read more
How Do I Find My Google Ads?
Understand Google ads and why you might not find your ad where you expect it
Oh, I see. You’ve invested money in Google ads (smart move!). And you see other people’s Google ads every time you browse the internet.
So why don’t you ever see your own ad?
This is a question we ask our clients all the time. And there is a simple answer.
But first, to put you at ease: don’t worry. There’s nothing wrong if your Google ads don’t show your own personal search results.
In fact, this is what you often expect.
We’ll cover Google advertising and SEM (search engine marketing) in more detail below.
But first, we asked our permanent advertising expert, Daniel Simmons, to solve this question once and for all – why can’t you see your own Google Ads?
Understanding Google Ads (and why you shouldn’t see your own ads)
Google ads can be used to create brand awareness, but are often best used to sell or promote a product or service, generate website traffic, or get email list signups. When used this way, they offer an easy-to-measure ROI, so you can understand how your advertising money is working for you.
Ultimately, budget plays a big factor in whether or not you will see your own ad. But first, let’s explore the two types of Google Ads – search ads and display ads – because the type of ad you use can be a determining factor in whether and when you’ll see it in person.
As the name suggests, Search Ads are ads that appear when someone performs a Google search. Say you’re a plumber in Kelowna. If someone searches for ‘plumber in Kelowna’ on Google, then your ad may appear in their search … Read more