Business and General

The Secret to Building Your Business and Reputation As An Expert

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The Secret to Building Your Business and Reputation As An Expert : Professionals generally agree that there is no technique for building your business that is more effective than branding yourself as an expert and your business as the most extensive source of information for the product line you work with.

With the new technologies that the publishing industry has developed, you can now strengthen your reputation as an expert by writing books, not just articles, about your industry and products. With this new development, you can do it with very little or no formal training. You need nothing more than the ability to take the same words you use when you talk about this subject and write them down on paper.

Let’s first take a look at the progress in article distribution. Internet-based article aggregators and distributors are the most exciting new outlet for wide distribution of the articles you write. Just as you chose to read this article because it fits your particular interest, hundreds of thousands of uninformed people around the world are seeking knowledge on various topics offered by distributors such as ezinearticles.com. Your single article can be seen by more than one million viewers.

Like an editor running a copy desk in a distributor’s office, a print trade journal editor in your specialty doesn’t search for literature. Their concern is information that will help others in your field perform as well as you do. Much like web-based article distributors, simple direct writing, similar to how you would describe a subject in a conversation, is what these magazines are looking for.

The Secret to Making Strong Articles

First and foremost, be specific. Editors and readers of the article need not be told that PVC pipes have affected sales of copper pipes. They already know that. They … Read more

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Consulting

Ethics of Reality or Illusion in the Consulting Industry

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Ethics of Reality or Illusion in the Consulting Industry : In the years following the 2008 recession, business regained momentum, and the economy began to thrive again. After the most devastating financial earthquake in 80 years, society continues to feel the tremors. Is this a sign of evolution and growth? Or is it a warning of a more devastating phenomenon on the horizon? Unemployment fell and the majority of economists were optimistic about the future.

Organizations are growing globally, and leaders are trying to link their name to their company’s success. But is this enough? Are success and well-being the only measure of success? Do organizational leaders decide for the well-being of their company, or do they follow their own narrow ambitions?

The pursuit of self-interest is the originator of a capitalist economy, but it does not justify actions that harm organizations, the people they serve, or society as a whole. So the “do no harm” business ethics debate continues, spreading and infecting the “trusted counsel” of the consulting industry.

Consultants Should Do No Harm

In management consulting, executives and consultants are primarily responsible for creating value and safeguarding the interests of their clients, but they must also protect society by pursuing their goals in an ethical manner. Of course, they focus on their clients’ businesses generating good returns, shareholder equity, and sustainable growth, but it’s also their responsibility to align their clients’ interests with the common good.

They have an obligation to recognize that there are many stakeholders, customers, employees, communities and the environment, not just shareholders and management. They must act with the highest integrity, and serve the greater good, with an increased sense of shared responsibility.

It is important to recognize that their actions have profound consequences for everyone, inside and outside the organization, now and in … Read more

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Innovation

Fast Innovation

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Fast Innovation

introduction

While invention is concerned with the creation of good ideas, innovation involves the creation of ideas and their transformation into economically viable market-focused products and services. Rapid Innovation is the art of delivering new products and services in less time, at lower costs, and with fewer ‘post-implementation’ problems.

Rapid Innovation combines three main concepts;

· Understand what’s going on in the market, what customers really want (and not just what you think they need) and understand the competition.

· Application of the concept of ‘Concurrent Design’ to remove barriers between teams and avoid sequential development.

And

· Use of Rapid Prototyping tools that can quickly prototype products, or simulate new services to help address issues and issues.

Innovation is about doing things differently and therefore fundamentally different from improvement which has to do with doing the same thing ‘better’. This paper explores how organizations can successfully and rapidly introduce viable new products and services.

Top Five Anchor Innovations

The ability of an organization to successfully innovate can have many benefits. This includes cost efficiency, market leadership, brand development and more. However, there are anchors that slow down an organization’s ability to innovate effectively. These anchors can result in lost market share, excessive development costs, unforeseen operational problems, or damage to the organization’s brand. The five most important innovation anchors are described below.

Innovation Anchor 1: Failing to understand the market

It’s easy to come up with a hundred ideas before breakfast but……

· Only one idea in a hundred will produce a viable product or service.

· Only one in a hundred products and services worth developing will become a market leader.

Therefore a process is needed to sort out viable ideas from those that are not. Eligible products and services are products and services that meet … Read more

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Marketing

Different Types of Online Marketing

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Different Types of Online Marketing : If you want to be successful with online marketing, there are many types of marketing that are important to understand. Each type of marketing requires specific knowledge and understanding to ensure that it is effective.

Here is an overview of the different types of online marketing that you need to know about.

1. Search Engine Optimization

Often abbreviated as SEO, this type of marketing includes two types of SEO. First, there is on-page SEO which involves optimizing every page of your website, social media profiles, blog sites and so on with the right terms, navigation, keywords, headlines and so on.

The other type is off-page SEO, which takes care of the same things off-page that you control. For example, guest blogging, forum comments and anything else over the board you can do to get authoritative links back to your website and other online real estate is important for SEO.

2. Pay Per Click Marketing

This is really an advertising concept but for this purpose we include it here. Often abbreviated as PPC, it consists of any ad you buy that charges you for every click a potential customer makes on that ad. Ads take prospects to your sales page, or landing page.

3. Email Marketing

One of the most profitable of all types of online marketing, email marketing is done using email marketing software such as AWeber.com, or MailChimp.com. This software helps you follow the law when it comes to email marketing.

4. Social Media Marketing

Any marketing done on social media networks that brings members, likes and connections to your product funnel is social media marketing. Social media marketing works best when you are committed to engaging with your audience.

Community Marketing and Relationship Building

Thanks to forums, message boards, social media … Read more

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Small Business

Small Business Loans With Bad Credit Score

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Small Business Loans With Bad Credit Score : Many small business owners struggle to get their hands on business finances, and there is absolutely nothing outlandish about this. Getting business loans for small businesses, such as retailers, restaurants, repair shops and so on, is not as simple as banks think.

However, this does not mean that getting a business loan is impossible. It all depends on where one goes looking for a loan. Usually, there are two main options that business owners have, approach their local bank and go to a lender or private lender.

Banks and small business loans

Banks look at applications for small business loans from their perspective and their perspective is determined by their criteria. When we talk about criteria, there are many criteria and these are all inflexible as well as strict.

Usually, banks require a high credit score, which is around 700 or more. If a business applying for a bank loan does not have good credit, their application will be rejected based on only one of these criteria. In conclusion for banks and credit scores, funding a business with bad credit with a bank is impossible.

This is not to say that there aren’t a number of other criteria, which banks follow with great care and are taken equally seriously. The bank’s criteria have been established for decades based on shared experience, and these criteria apply across the board.

As is known, banks are less interested in financing small business loans. The reasons for this are many and one of the main reasons is that, small business is considered a high risk investment from the bank’s perspective and experience.

Private lenders and small business loans

With a private lender, the situation is completely different from what a business owner would experience with a … Read more

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Business and General

How to Build Your Evolv Business and Retire Rich

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How to Build Your Evolv Business and Retire Rich

EVOLV

Evolv is a direct selling company headed by founder and chairman Trey White. It is one of the many companies in the MLM industry that offers health-related products. The claim is that 15 years of research has gone into developing the product. As of this writing, the company only has 3 products, Archea Active, Evolv water and Evolv gel.

Can you really thrive with Evolv?

So why do you think and why do I say that you can retire rich with a company that competes with many other companies and only has 3 products? The number one factor you have in any business is YOU! It doesn’t matter what company, whether it’s Evolv or another company, it’s up to you to decide whether you will succeed or not.

You must have the attitude that will drive you to succeed. As the old saying goes, it is your attitude that determines your height in life. Now, armed with the right attitude and drive for success, i can help you with several tools that will help you achieve your desired goals.

The next thing you will need of course is to build a bottom line. Believe it or not, in this world with all its technology, I suggest starting with your warm market. These are people who already know, like, and trust you. Most people don’t have a warm market large enough to sustain a business and generally those who have been through it several times.

Once you get past your hot market, then what? Well, I’m glad you asked that question. Then, you have to find a way to approach your cold market and turn it into your warm market. The number one place on the planet to do that right … Read more

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Consulting

Staff Engagement Helps Districts Measure School Climate

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Staff Engagement Helps Districts Measure School Climate : When Monroe School District Superintendent Cory Hirsbrunner looked for ways to gather feedback from his staff about the District’s initiatives and culture, he turned to School Perceptions.

Wisconsin-based companies are recognized entities in the District because they have collaborated on community surveys. “We are committed to ensuring every employee in the District has the opportunity to provide input and feedback,” Hirsbrunner shares. “We appreciate how the staff salaries we do as a District and the challenges they are experiencing that need to be addressed.”

The web-based school staff engagement survey is designed to collect feedback on staff members’ feelings and perceptions about specific drivers of engagement. “We know that there is a strong correlation between staff engagement and student engagement,” said Bill Foster, founder and president of School Perceptions. “When students are engaged, achievement increases.”

Engaged employees are employees who are fully absorbed and enthusiastic about their work and take positive action to advance their school’s reputation and success. But are workers happy? According to a 2014 report by the Conference Board, a New York-based nonprofit research group, 52.3% are unhappy at work. Are teachers better? No. According to the MetLife Survey published in 2013, teacher job satisfaction has fallen to its lowest level in 25 years, from 62% in 2008 to 39% in 2012 – a total of 23 points.

Research shows that employee engagement is the result of employees feeling connected and valued and reporting a strong sense of balance in their lives. As a result, the employees involved are producers. They work hard, stay up late and give their best day after day. When teachers are involved, children learn.

The School Perceptions Staff Engagement Survey collected data on 12 employee engagement indices including control over work environment, health and … Read more

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Innovation

What is the Future of Business in the 2050s

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What is the Future of Business in the 2050s

Future predictions are often very inaccurate.

For example, Back To The Future promised us a hoverboard, while almost everyone who saw Blade Runner couldn’t wait to get their hands on their flying car. Unfortunately, both are not yet publicly available, which is a shame.

Gazing into the future and speculating how the world would look then, is no easy task – too many variables involved. New technologies invisible to anyone can be pulled from cyberspace, while existing fields that have substantial growth potential, may fail to develop as expected. A good example is 3D movies; Time and again they are touted as the future of the film industry because production companies think consumers will take the opportunity to be more immersed in the world that films create.

While this is true to some extent, the popularity of 3D movies is currently declining quite significantly – as it was several times before. Instead, consumers seem much more interested in increasing the resolution they can use to watch their 2D content, as evidenced by the rapid increase in 4K and UHD televisions over the last few years.

Personally, I always enjoy looking at current trends and ideas, and considering how they might evolve over time, so that I can form a mental picture of what the future will look like if things continue on their current path.

Applying this approach to the workplace is quite simple to do, as recently there have been many new ideas and perspectives on how the world of work should evolve over the coming decades, proposed by politicians, academics, think tanks, and business leaders, among others. .

Taking these new ideas into account, and taking into account the changes that have occurred in the workplace over the past … Read more

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Marketing

How Do I Find My Google Ads

How Do I Find My Google Ads?

Understand Google ads and why you might not find your ad where you expect it

Oh, I see. You’ve invested money in Google ads (smart move!). And you see other people’s Google ads every time you browse the internet.

So why don’t you ever see your own ad?

This is a question we ask our clients all the time. And there is a simple answer.

But first, to put you at ease: don’t worry. There’s nothing wrong if your Google ads don’t show your own personal search results.

In fact, this is what you often expect.

We’ll cover Google advertising and SEM (search engine marketing) in more detail below.

But first, we asked our permanent advertising expert, Daniel Simmons, to solve this question once and for all – why can’t you see your own Google Ads?

Understanding Google Ads (and why you shouldn’t see your own ads)
Google ads can be used to create brand awareness, but are often best used to sell or promote a product or service, generate website traffic, or get email list signups. When used this way, they offer an easy-to-measure ROI, so you can understand how your advertising money is working for you.

Ultimately, budget plays a big factor in whether or not you will see your own ad. But first, let’s explore the two types of Google Ads – search ads and display ads – because the type of ad you use can be a determining factor in whether and when you’ll see it in person.

Search Ads
As the name suggests, Search Ads are ads that appear when someone performs a Google search. Say you’re a plumber in Kelowna. If someone searches for ‘plumber in Kelowna’ on Google, then your ad may appear in their search … Read more

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Small Business

Amazing Profitable Businesses in the United States

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Amazing Profitable Businesses in the United States : If you want to be successful in business, you need to know which business to start.

Knowing which businesses are the most profitable in 2018 will go a long way in helping you make important decisions about which businesses to invest your time, effort and finances in.

In statistics provided by Sageworks, a financial data services business that examines the net profit margins of a large number of small businesses in the United States, it has been shown that small business taxes and accounting services generate an average of about 18.4% in net income. . profit margins and this business tops the list of the most profitable small-scale businesses in the US

The list of 10 profitable small scale businesses in the US also includes the following;

• In the second position is a management services company which has a net profit of 15.5%.
• In third place is real estate services with a profit margin of 15.2%.
• In fourth place we have a car equipment rental service with a net profit margin of 14.55%.
• Legal services and law firms generate a profit margin of around 14.48% and are fifth on the list.
• In sixth place are health services and dentist offices with a net profit of 14.41%.
• Small-scale power generation, transmission and distribution generated a net profit margin of 14.02% and was in seventh place.
• In eighth place is real estate rental services with a profit margin of 14.01%.
• Other medical services followed in ninth with a net profit of 13.03%.
• In tenth place is a doctor’s office which has a net profit margin of 13.01%.

Sageworks says that the average net profit margin across all small businesses is about 12.82%.

So What … Read more

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Marketing

How Do I Find My Google Ads

How Do I Find My Google Ads?

Understand Google ads and why you might not find your ad where you expect it

Oh, I see. You’ve invested money in Google ads (smart move!). And you see other people’s Google ads every time you browse the internet.

So why don’t you ever see your own ad?

This is a question we ask our clients all the time. And there is a simple answer.

But first, to put you at ease: don’t worry. There’s nothing wrong if your Google ads don’t show your own personal search results.

In fact, this is what you often expect.

We’ll cover Google advertising and SEM (search engine marketing) in more detail below.

But first, we asked our permanent advertising expert, Daniel Simmons, to solve this question once and for all – why can’t you see your own Google Ads?

Understanding Google Ads (and why you shouldn’t see your own ads)
Google ads can be used to create brand awareness, but are often best used to sell or promote a product or service, generate website traffic, or get email list signups. When used this way, they offer an easy-to-measure ROI, so you can understand how your advertising money is working for you.

Ultimately, budget plays a big factor in whether or not you will see your own ad. But first, let’s explore the two types of Google Ads – search ads and display ads – because the type of ad you use can be a determining factor in whether and when you’ll see it in person.

Search Ads
As the name suggests, Search Ads are ads that appear when someone performs a Google search. Say you’re a plumber in Kelowna. If someone searches for ‘plumber in Kelowna’ on Google, then your ad may appear in their search … Read more

READ MORE